Privacy policy

Privacy Policy

Last updated: October 16, 2026

At DARSEN LLC, we respect your privacy and are committed to handling personal information responsibly.

This Privacy Policy explains what information we may collect when you visit darsenly.com, purchase or interact with our digital products, contact us, or otherwise use our services.

1. Company Information

DARSEN LLC
EIN: 98-1979766
8206 Louisiana Blvd NE Ste A 9316
Albuquerque, NM 87113
United States

Email: contact@darsenly.com
Phone: +1 (505) 677-1078
Website: darsenly.com

2. Information We May Collect

Depending on how you interact with our website, we may collect:

Full name
Email address
Billing address
Phone number
Order information
Products purchased
Payment status
Customer-support communications
Account information where applicable
Marketing preferences
Information voluntarily submitted through forms

3. Payment Information

Payments may be processed by third-party payment providers.

DARSEN LLC does not generally receive or store complete payment-card numbers or card security codes.

We may receive limited payment-related information including:

Transaction identifiers
Payment status
Payment method type
Billing information
Limited card information
Refund information

4. Information Collected Automatically

When you use our website, certain information may be collected automatically through cookies, analytics tools, pixels, log files, and similar technologies.

This information may include:

IP address
Browser type
Device type
Operating system
Approximate geographic location
Pages visited
Products viewed
Links clicked
Shopping-cart activity
Checkout activity
Referring website
Date and time of visits
Technical identifiers

5. How We Use Personal Information

We may use personal information to:

Process purchases
Deliver digital products
Send download instructions
Confirm transactions
Process refunds
Respond to customer enquiries
Provide technical support
Detect and prevent fraud
Maintain website security
Improve our products
Analyze website performance
Understand customer interactions
Send transactional communications
Send marketing communications where permitted
Maintain business and accounting records
Comply with applicable legal obligations
Enforce our policies

6. Transactional Communications

We may send communications concerning:

Order confirmations
Payments
Digital delivery
Download links
Refunds
Customer support
Important information relating to a purchase

These communications are separate from promotional marketing.

7. Marketing Communications

Where permitted, we may send information relating to:

New horse-care guides
Grooming resources
Stable-management resources
Horse-behaviour guides
New digital collections
Offers and promotions
Company news

You may unsubscribe from promotional communications using the unsubscribe option provided in the relevant message.

8. Cookies and Similar Technologies

Our website may use cookies and similar technologies for:

Website functionality
Shopping-cart operation
Checkout
Security
Remembering preferences
Analytics
Advertising measurement
Fraud prevention
Website optimization

Where required, customers may be given options to accept, reject, or manage certain cookies.

9. Sharing Personal Information

We may share personal information where reasonably necessary with:

Ecommerce platform providers
Payment processors
Hosting providers
Digital-delivery providers
Email providers
Analytics providers
Advertising providers
Fraud-prevention providers
Customer-support providers
Accounting professionals
Legal advisers
Authorities where legally required

10. Sale or Sharing of Personal Information

DARSEN LLC does not sell customers' personal information in exchange for direct monetary payment.

Certain analytics or advertising activities may nevertheless fall within broader legal definitions of sale, sharing, or similar disclosure.

Where applicable, required privacy choices will be respected.

11. Customer Support Information

If you contact us, we may collect:

Name
Email address
Order information
Description of the issue
Screenshots
Other information voluntarily provided

Please avoid submitting unnecessary sensitive personal information.

12. Horse Information

Customers are not required to submit detailed information about a horse in order to purchase our standard digital products.

If you voluntarily contact us regarding a horse-care question, you may choose to provide limited information relevant to your enquiry.

DARSEN customer support does not provide veterinary diagnosis or individual medical treatment advice.

13. Horse Photographs and Videos

Customers are not required to submit photographs or videos of horses for general customer support.

If you voluntarily provide such material, it will be used only as reasonably necessary to address your enquiry unless another use is separately authorized.

14. Location and Yard Information

Horse-care records or photographs may reveal information about:

Home addresses
Private yards
Stables
Livery facilities
Horse locations
Other private property

Please avoid submitting precise location information unless reasonably necessary.

15. Photograph Metadata

Photographs and videos may contain metadata including:

Date
Device information
Approximate or precise location information

Customers should consider removing unnecessary metadata before submitting media.

16. Veterinary or Health Information

If you contact us about a horse-health issue, please remember that our customer support service is not a veterinary service.

You should avoid sending unnecessary veterinary records, prescriptions, invoices, or other sensitive documents.

Where a health concern exists, appropriate veterinary assistance should be sought.

17. Customer-Created Records

Customers retain ownership of their own:

Horse-care records
Observation notes
Photographs
Grooming notes
Stable records
Independently created materials

Providing such information for customer support does not transfer ownership to DARSEN LLC.

Any separate promotional use would require appropriate authorization.

18. Information About Other People

If submitted content contains personal information about another identifiable person, you are responsible for ensuring that you have an appropriate basis to share that information.

Please avoid submitting unnecessary third-party personal information.

19. Business Transfers

Personal information may be transferred as part of a merger, acquisition, restructuring, financing transaction, sale of assets, or similar business transaction.

20. Legal Disclosures

We may disclose personal information where reasonably necessary to:

Comply with applicable law
Respond to lawful requests
Prevent fraud
Investigate unauthorized transactions
Protect our website
Protect customers
Enforce our agreements
Protect legal rights, property, or safety

21. Data Retention

We retain personal information only for as long as reasonably necessary for purposes including:

Order management
Customer support
Accounting
Fraud prevention
Security
Legal compliance
Dispute resolution

When information is no longer required, it may be deleted, anonymized, or securely disposed of.

22. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no internet transmission or electronic-storage system can be guaranteed to be completely secure.

23. International Processing

Our website and service providers may operate from different locations.

Personal information may therefore be processed or stored outside the location where a customer lives.

Where required, appropriate safeguards will be used.

24. Your Privacy Rights

Depending on applicable law, you may have rights including:

Access to personal information
Correction of inaccurate information
Deletion of certain information
Restriction of certain processing
Objection to certain processing
Withdrawal of consent
Marketing opt-out
Data portability
Information regarding certain disclosures
Certain advertising or tracking choices

25. Privacy Requests

Privacy-related requests may be submitted to:

contact@darsenly.com

We may need to verify your identity before completing certain requests.

26. Third-Party Links and Services

Our website or educational products may refer to:

Veterinary services
Horse-care organisations
Farriers
Trainers
Grooming-equipment providers
Feed manufacturers
Equine retailers
Other third-party resources

Those third parties operate under their own privacy policies.

DARSEN LLC does not control how independent third parties process information provided directly to them.

27. Children's Privacy

Our store and digital products are primarily intended for adults and customers legally capable of making purchases.

Younger or inexperienced learners should receive suitable adult supervision during practical horse-care activities.

We do not knowingly seek to collect personal information from children who are not legally permitted to provide such information independently.

28. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, products, technologies, business practices, or applicable requirements.

The current version will display its latest revision date.